This Privacy Statement applies to the Excellent Me App, our website, and related digital services.
1. Who We Are
Excellent Me App VOF (“Excellent Me,” “we,” “us,” or “our”) is the controller of the personal data described in this Privacy Statement, unless we state otherwise.
Company details:
- Legal name: Excellent Me App VOF
- Address: Laan van Vredenoord 33, 2289 DA Rijswijk, The Netherlands
- Email: info@excellentme.app
- Telephone: We do not currently provide telephone support.
Excellent Me is a positive psychology and character-strengths app and learning platform for adults, including parents, grandparents, caregivers, teachers, and other adults who want to strengthen their own character strengths and model positive behavior for children.
2. Scope of This Privacy Statement
This Privacy Statement explains how we collect, use, share, store, and protect personal data when you:
- use the Excellent Me mobile application or web application;
- visit our website;
- create an account or profile;
- use our exercises, reflections, journaling tools, mood/context features, deep-dive programs, or AI-assisted interactions;
- subscribe to emails, newsletters, or push notifications;
- purchase a subscription or other paid product;
- contact us for support; or
- participate in surveys, beta testing, research, or feedback programs.
This Privacy Statement does not apply to third-party websites, apps, app stores, payment providers, AI providers, analytics providers, or other services that we do not control. Those third parties may have their own privacy policies.
3. Personal Data We Collect
The personal data we collect depends on how you use Excellent Me. We aim to collect only what is reasonably necessary for the purposes described below.
| Category | Examples |
| Account and contact data | Name, email address, password or authentication data, account settings, language, country/region, subscription status. |
| Profile and app preferences | Role, such as parent, grandparent, caregiver, teacher, or other user type; app preferences; selected strengths; preferred content; progress settings. |
| Well-being, reflection, and app-content data | Mood category, context category, journal entries, reflection answers, exercise completion, activity history, program progress, goals, reminders, streaks, saved notes, and similar self-development data. |
| AI interaction data | Prompts, questions, chat messages, AI-generated responses, feedback on AI responses, and related technical metadata necessary to provide and improve AI-assisted features. |
| Child-related data | Information you choose to enter about a child or child-facing exercise, such as age range, relationship to you, or a screen name. We ask you not to submit a child’s full name, address, school, precise location, health information, or other identifying details unless a feature clearly requires it and you have the legal right to provide it. |
| Payment and transaction data | Subscription plan, purchase history, invoices, payment status, billing country, and payment identifiers. Full card details are generally processed by payment providers or app stores, not by us. |
| Device, log, and usage data | IP address, device type, operating system, app version, browser type, time zone, language, pages/screens viewed, clicks, session duration, crash reports, diagnostic logs, and push notification tokens. |
| Marketing and communication data | Email preferences, newsletter subscriptions, campaign interactions, survey responses, support requests, and communication history. |
| Website and cookie data | Cookies, pixels, SDKs, web beacons, analytics identifiers, advertising identifiers where used, and similar technologies. See Section 13. |
4. Sensitive Data and Wellness Data
Excellent Me is a wellness, positive psychology, and personal-development service. It is not a medical, mental-health, therapy, crisis-support, diagnosis, or treatment service.
Some information you enter may reveal or suggest sensitive information, such as stress, anxiety, sadness, family circumstances, philosophical beliefs, religious or spiritual views, health-related concerns, or information about children. We treat this type of information with additional care.
Please do not enter highly sensitive information unless it is necessary for your use of the Service and you are comfortable doing so. Do not use the Service to store emergency information, medical records, legal records, or confidential information about another person.
5. How We Use Personal Data
We use personal data for the following purposes:
| Purpose | What this means | Legal basis |
| Provide the Service | To create and manage your account, deliver app and website features, display content, save progress, provide exercises, reminders, journaling features, and AI-assisted interactions. | Contract; legitimate interests; consent where required. |
| Personalize your experience | To adapt content to your mood, context, selected strengths, user role, progress, language, and preferences. | Contract; legitimate interests; explicit consent where sensitive data requires it. |
| AI-assisted features | To generate responses, suggest exercises or reflections, support in-app interactions, detect misuse, and improve safety and quality. | Contract; legitimate interests; consent where required. |
| Payments and subscriptions | To process purchases, manage subscriptions, handle refunds, prevent fraud, and maintain records. | Contract; legal obligations; legitimate interests. |
| Customer support | To respond to questions, troubleshoot issues, investigate complaints, and communicate service updates. | Contract; legitimate interests. |
| Security and fraud prevention | To protect accounts, detect abuse, prevent unauthorized access, secure our systems, and enforce our Terms and Conditions. | Legitimate interests; legal obligations. |
| Analytics and product improvement | To understand usage, improve content, fix bugs, test features, develop new offerings, and measure service performance. | Legitimate interests; consent where required for cookies/SDKs. |
| Marketing communications | To send newsletters, product updates, offers, and content recommendations when permitted. | Consent; legitimate interests where allowed by law. |
| Research and aggregated insights | To analyze de-identified, anonymized, or aggregated trends about app usage, strengths practice, exercises, and learning outcomes. | Legitimate interests; consent where required. |
| Legal compliance | To comply with tax, accounting, consumer protection, privacy, app-store, and other legal obligations. | Legal obligations; legitimate interests. |
6. AI-Assisted Interactions
Excellent Me may include AI-assisted features that help users reflect, select exercises, personalize content, or receive interactive guidance. AI-generated responses may be helpful, but they can be incomplete, inaccurate, inappropriate for your situation, or not a substitute for human judgment.
When you use AI-assisted features:
- your prompts, chat messages, selected moods, contexts, strengths, and related usage data may be processed to generate a response;
- we may use service providers to host, process, moderate, or generate AI responses on our behalf;
- we may review limited AI interaction data to improve safety, debug issues, prevent misuse, or improve the Service;
- we do not intend to use identifiable journal entries or private AI conversations to train third-party foundation models unless we clearly disclose this and obtain consent where required;
- you should not enter medical, legal, financial, emergency, or highly confidential information into AI features; and
- AI features are not designed to provide therapy, diagnosis, crisis counseling, or professional advice.
If you are in crisis, feel unsafe, or may harm yourself or someone else, do not rely on Excellent Me or AI-generated responses. Contact local emergency services or a qualified crisis-support provider immediately.
7. Children and Minors
Excellent Me is primarily designed for adults. Our mission is to help adults develop and model character strengths so children can observe and imitate healthier behaviors.
United States: Our Service is not directed to children under 13. Children under 13 may not create their own account or use the Service independently. If a child-facing exercise is used with a child, it must be used by or under the supervision of a parent, guardian, teacher, caregiver, or other authorized adult.
European Union/European Economic Area: If you are under 16, or under the age required by your country’s law for digital consent, you may use the Service only with permission from a parent or legal guardian.
We ask adults not to enter identifiable personal data about children unless it is necessary for a feature and the adult has the authority to provide it. When possible, use a nickname, screen name, age range, or general description instead of a child’s real name or identifying details.
If we learn that we have collected personal data from a child under 13 in the United States without required parental consent, or from a child in another jurisdiction without required consent, we will take reasonable steps to delete it or obtain appropriate consent.
8. How We Share Personal Data
We do not sell personal data in the ordinary meaning of selling a customer list for money. We also do not share individual journal entries, reflection answers, or AI conversations with employers or schools for individual monitoring.
We may share personal data with the following categories of recipients:
- Service providers/processors: hosting, cloud infrastructure, database providers, authentication providers, customer support systems, analytics providers, email providers, push-notification providers, payment processors, AI providers, security providers, and software developers.
- Payment providers and app stores: Apple App Store, Google Play, Stripe, or other payment services may process purchases, subscriptions, refunds, chargebacks, taxes, and billing support under their own terms and privacy policies.
- Professional advisors: lawyers, accountants, auditors, insurers, and other advisors where necessary.
- Authorities and legal parties: courts, regulators, law enforcement, or other parties where required by law or necessary to protect rights, safety, users, or the Service.
- Business transfers: if we are involved in a merger, acquisition, reorganization, financing, sale of assets, or similar transaction, personal data may be transferred as part of that transaction, subject to appropriate safeguards.
- With your consent: we may share information with other parties when you instruct us to do so or give consent.
If an employer, school, organization, or group pays for access, we may provide aggregated and de-identified usage information, such as number of active users, total sessions, or general content categories used. We do not provide individual-level journal entries, personal reflections, mood entries, AI conversations, or private usage profiles to such organizations unless we clearly disclose this and have a lawful basis.
9. International Transfers
We are based in The Netherlands. Your personal data may be processed in The Netherlands, the European Economic Area, the United States, and other countries where we or our service providers operate.
Where required, we use appropriate safeguards for international transfers, such as adequacy decisions, Standard Contractual Clauses, data processing agreements, transfer impact assessments, supplementary security measures, or other lawful transfer mechanisms.
10. Retention
We retain personal data only as long as reasonably necessary for the purposes described in this Privacy Statement, unless a longer retention period is required or permitted by law.
In general:
- account data is retained while your account is active and for a reasonable period after closure;
- journal entries, reflections, AI interactions, and progress data are retained while your account is active unless you delete them or request deletion, subject to legal and technical limits;
- payment and invoice data may be retained for tax, accounting, and legal obligations;
- support communications may be retained to resolve issues and maintain business records;
- analytics data may be aggregated or de-identified and retained for product improvement;
- backup copies may persist for a limited period before being overwritten or deleted.
11. Security
We use reasonable technical, organizational, and administrative measures designed to protect personal data against accidental loss, unauthorized access, misuse, alteration, disclosure, and destruction. Measures may include access controls, encryption in transit, limited access rights, monitoring, backups, vendor due diligence, and internal policies.
No online service can guarantee absolute security. You are responsible for keeping your account credentials confidential and notifying us if you suspect unauthorized access.
12. Your Privacy Rights
Depending on where you live, you may have rights over your personal data. These may include the right to:
- request access to the personal data we hold about you;
- request correction of inaccurate or incomplete data;
- request deletion of personal data;
- object to or restrict certain processing;
- withdraw consent where processing is based on consent;
- request a portable copy of your data where applicable;
- opt out of marketing communications;
- opt out of certain targeted advertising, sale, sharing, or profiling where applicable under U.S. state privacy laws;
- appeal a decision we make about a privacy request where applicable; and
- lodge a complaint with a supervisory authority.
To exercise your rights, contact us at info@excellentme.app. We may need to verify your identity before fulfilling a request. We will respond within the time required by applicable law.
If you are in the European Union or European Economic Area, you may also contact or lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) or your local supervisory authority.
13. Cookies, SDKs, Analytics, and Similar Technologies
Our website and app may use cookies, pixels, SDKs, local storage, device identifiers, web beacons, and similar technologies to operate the Service, keep you signed in, remember preferences, analyze usage, prevent fraud, improve performance, measure campaigns, and, where used, support advertising or remarketing.
Where required by law, we will ask for consent before placing non-essential cookies or similar technologies. You can manage certain choices through your device settings, browser settings, cookie banner, app permissions, or account settings.
Disabling some technologies may affect the availability or performance of certain features.
14. Marketing, Email, and Push Notifications
We may send service-related communications that are necessary for your account, purchases, security, or changes to the Service. We may also send marketing communications if you have consented or if otherwise permitted by law.
You can unsubscribe from marketing emails by using the unsubscribe link in the email or contacting us. You can usually manage push notifications through your device settings or in-app settings.
15. U.S. State Privacy Notice
If you are a resident of a U.S. state with a comprehensive consumer privacy law, you may have additional rights. This section is intended to provide a general U.S. state privacy notice, including for California residents where applicable.
We may collect the categories of personal information listed below. The exact categories depend on how you use the Service.
| Category | Examples | Purposes |
| Identifiers | Name, email, account ID, IP address, device identifiers, payment identifiers. | Provide Service, account management, payment, support, security, analytics. |
| Commercial information | Subscription status, purchase history, product interests. | Payments, subscription management, business records, analytics. |
| Internet or electronic activity | App usage, pages/screens viewed, clicks, session duration, diagnostics. | Provide, secure, improve, and personalize the Service. |
| Geolocation | Approximate location inferred from IP address or region settings; we do not need precise location for core features. | Localization, fraud prevention, analytics, legal compliance. |
| Audio/visual or user-generated content | Content you submit in journals, reflections, support messages, or feedback; only if you choose to provide it. | Provide features, support, safety, product improvement. |
| Sensitive personal information | Potentially mood, stress, wellness reflections, philosophical/religious content, child-related information, or other sensitive content you choose to enter. | Provide personalized features, AI interactions, safety, and app functionality; not for unnecessary secondary uses. |
| Inferences | Preferences, selected strengths, content recommendations, app progress, likely interests. | Personalization, recommendations, analytics, product improvement. |
We do not knowingly sell personal data of children under 16. We do not use sensitive personal information for purposes that require a right to limit under California law unless we provide the required notice and choice.
Some analytics or advertising technologies may be considered “sharing” or “targeted advertising” under certain U.S. state laws. Where applicable, we will provide a method to opt out, such as a cookie preference tool, privacy settings, or a “Do Not Sell or Share My Personal Information” link. We will honor legally required browser-based opt-out preference signals where required and technically feasible.
We do not discriminate against you for exercising privacy rights.
16. Health, Wellness, and Breach Notifications
Excellent Me is not a healthcare provider and is not intended to create or maintain a medical record. However, because wellness apps can involve sensitive wellness-related information, we take breach notification obligations seriously.
If a security incident affects personal data, we will assess our legal obligations and notify affected users, regulators, app stores, or other parties where required by applicable law, including European data-protection rules, U.S. state breach notification laws, and any health-app breach notification rules that apply.
17. De-Identified and Aggregated Data
We may create and use de-identified, anonymized, or aggregated data for research, statistics, product improvement, public insights, business reporting, and content development. We take reasonable steps designed to prevent such data from identifying you and do not attempt to re-identify it except where permitted or required by law.
18. Third-Party Links and Integrations
The Service may include links to third-party websites, resources, videos, books, app stores, payment pages, AI services, health applications, or other external services. We are not responsible for the privacy practices of third parties. Please review their privacy policies before using them.
If we offer integrations with Apple Health, Google Fit, classroom platforms, school systems, or other external services in the future, we will provide additional information and request permissions where required.
19. Changes to This Privacy Statement
We may update this Privacy Statement from time to time. When we make changes, we will update the “Last updated” date. If changes are material, we may provide additional notice through the app, website, email, or other reasonable means.
20. Contact Us
For questions, requests, complaints, or privacy concerns, contact:
Excellent Me App VOF
Laan van Vredenoord 33
2289 DA Rijswijk
The Netherlands
Email: info@excellentme.app
We do not currently provide telephone support.