This Cookie Policy explains how Excellent Me App VOF (“Excellent Me,” “we,” “our,” or “us”) uses cookies, software development kits (“SDKs”), pixels, local storage, device identifiers, and similar technologies (together, “Cookies and Similar Technologies”) on our website, mobile application, and related online services (together, the “Services”).
This Cookie Policy should be read together with our Privacy Statement and Terms and Conditions. It applies to both our website and app, except where a specific section refers only to one of them.
Who we are
Excellent Me App VOF is established at Laan van Vredenoord 33, 2289 DA Rijswijk, The Netherlands. You can contact us at info@excellentme.app. We do not provide telephone support.
1. What are Cookies and Similar Technologies?
Cookies are small text files placed on your browser or device when you visit a website. Similar technologies may be used in mobile apps and websites to recognize your device, remember your choices, keep our Services secure, analyze use, deliver notifications, support subscriptions, or personalize content.
In this Policy, “Cookies and Similar Technologies” includes browser cookies, app SDKs, pixels, beacons, tags, local storage, session storage, advertising identifiers, analytics identifiers, push notification tokens, crash reporting tools, and other technologies that store or access information on your device.
2. Why we use Cookies and Similar Technologies
We use Cookies and Similar Technologies to provide, secure, improve, and personalize the Services. Depending on your settings and consent choices, we may use them to:
- keep you signed in and remember your preferences;
- make the website and app function properly;
- store your cookie and consent choices;
- protect the Services against fraud, abuse, and technical failures;
- understand how users move through the website and app;
- measure whether exercises, activities, journaling features, AI-supported features, and onboarding flows are useful;
- improve app performance, fix bugs, and monitor crashes;
- send push notifications only where you have enabled them;
- support subscriptions, payment flows, and App Store or Google Play functionality;
- measure marketing campaigns, where permitted;
- personalize your experience, including mood- and context-based exercise recommendations, where permitted.
3. Categories of Cookies and Similar Technologies we use
| Category | Purpose | Consent required? | Examples |
| Strictly necessary | Required to make the Services work, maintain security, remember privacy choices, process logins, enable subscriptions, and prevent fraud. | No, where legally permitted. We will still inform you about them. | Authentication, security, load balancing, consent-storage, RevenueCat/payment/session tools. |
| Functional / preference | Remember settings such as language, display preferences, app state, and certain personalization choices. | Usually yes if not strictly necessary; in some cases no if essential to a feature you requested. | Language, saved preferences, remembered onboarding status. |
| Analytics / performance | Help us understand aggregate use, crashes, performance, feature completion, and where users drop off, so we can improve the Services. | Yes in the EU/UK unless configured as privacy-friendly and legally exempt. In other regions, opt-out rights may apply. | Google Analytics, app analytics, crash reporting, page views, feature usage, completion rates. |
| Personalization | Help us adapt exercises, activities, reminders, and content to your selected mood, context, role, preferences, or progress. | Yes where required, especially if this involves storing or accessing data beyond what is necessary to provide a requested feature. | Mood/context matching, content recommendations, progress reminders. |
| Marketing / advertising | Measure campaigns, understand referrals, and, where enabled, show or measure personalized ads or campaigns outside the Services. | Yes in the EU/UK. U.S. users may have opt-out rights, including for sale/share or targeted advertising where applicable. | Advertising pixels, campaign attribution, referral tags, advertising identifiers. |
| AI-related operational tools | Support AI features, safety monitoring, abuse prevention, debugging, and service reliability when you use AI-supported interactions. | Depends on the tool and purpose. Strictly necessary tools may not require consent; analytics or personalization uses may require consent or opt-out rights. | AI session logs, safety filters, abuse-prevention signals, model performance monitoring. |
4. Website Cookies
On our website, we may use browser cookies, local storage, pixels, tags, and analytics scripts. When required by law, we will ask for your consent before placing non-essential cookies or similar technologies. You can manage your choices through our cookie banner or cookie settings tool.
You may also adjust your browser settings to block or delete cookies. Blocking strictly necessary cookies may cause parts of the website to stop working properly.
5. App SDKs and mobile technologies
In our mobile app, we may use SDKs, device identifiers, push notification tokens, analytics tools, crash reporting tools, subscription and payment integrations, and similar technologies. These technologies may collect information such as app version, device type, operating system, approximate location derived from IP address, feature usage, crash logs, and interaction events.
Some mobile operating systems allow you to limit tracking, reset advertising identifiers, disable personalized ads, manage push notifications, or control app permissions. You can use your device settings to make those choices. Certain features may not work if required permissions or technologies are disabled.
6. AI-supported features
Excellent Me may offer AI-supported features, such as reflection support, exercise matching, journaling prompts, role-specific suggestions, or child-facing wording suggestions. Cookies and Similar Technologies may help us operate these features securely, remember your choices, prevent abuse, monitor reliability, and improve user experience.
We do not use Cookies and Similar Technologies to make medical diagnoses, provide therapy, crisis counseling, or professional health advice. AI-supported features are intended for educational, personal growth, and general well-being purposes only. For more information, please read our Privacy Statement and Terms and Conditions.
7. Children, parents, teachers, and caregivers
Excellent Me is primarily designed for adults, including parents, grandparents, caregivers, and teachers. Children should not use the Services independently unless this is allowed under our Terms and Conditions, Privacy Statement, and applicable law, and only under appropriate adult supervision.
Adults should avoid entering identifiable information about children into free-text fields, journals, AI chats, or support messages unless necessary and lawful. We do not knowingly use tracking technologies to profile children for advertising.
8. Third-party providers
We may work with third-party providers that support hosting, security, analytics, crash reporting, customer support, payment processing, subscriptions, email, push notifications, AI functionality, and marketing. These providers may set or access Cookies and Similar Technologies when needed to provide their services to us.
The exact providers may change as we develop the Services. Examples of categories of providers may include:
- hosting and infrastructure providers;
- analytics and product improvement providers;
- crash reporting and security providers;
- payment processors and subscription platforms;
- Apple App Store and Google Play services;
- email and push notification providers;
- AI technology and safety providers;
- marketing and campaign measurement providers, where enabled.
Specific providers currently expected to be used include:
- RevenueCat, to help manage in-app subscriptions, purchase history, entitlement status, app user IDs, transaction events, and related subscription functionality.
- Google Analytics, to help measure website and app usage, page views, app events, feature performance, and aggregate usage patterns. Google Analytics may use cookies on the website and app instance IDs or similar identifiers in the app.
Where required, we will list specific providers in our cookie settings tool, consent banner, app privacy disclosures, Google Play Data Safety form, Apple App Privacy disclosures, Privacy Statement, or another appropriate notice.
9. Legal bases and consent
For users in the European Economic Area, the United Kingdom, and Switzerland, we rely on consent for non-essential Cookies and Similar Technologies where required by applicable law. Strictly necessary technologies may be used without consent where they are required to provide a service you requested or to keep the Services secure.
Where Cookies and Similar Technologies involve processing personal data, we rely on the legal bases described in our Privacy Statement, including performance of a contract, consent, legitimate interests, and compliance with legal obligations, as applicable.
You may withdraw or change your consent at any time through our cookie settings tool or by adjusting your browser, device, or app settings where available. Withdrawing consent does not affect the lawfulness of processing based on consent before withdrawal.
10. U.S. privacy choices
Depending on where you live and whether specific legal thresholds apply to us, you may have rights under U.S. state privacy laws, including the right to opt out of certain targeted advertising, sale, or sharing of personal information. If we use Cookies and Similar Technologies in a way that is considered “sale,” “sharing,” or targeted advertising under applicable law, we will provide the required choices.
Where legally required and technically feasible, we will honor recognized opt-out preference signals such as Global Privacy Control. You may contact us at info@excellentme.app with privacy-related requests.
11. How to manage your choices
You can manage Cookies and Similar Technologies in several ways:
- Cookie settings tool: use the cookie banner or settings link on our website, where available.
- Browser settings: block, delete, or manage cookies through your browser.
- Device settings: limit ad tracking, reset advertising identifiers, disable push notifications, or manage app permissions through iOS or Android settings.
- App settings: use any privacy, notification, personalization, or account settings available in the app.
- Email preferences: unsubscribe from marketing emails using the link in our emails.
- Contact us: email info@excellentme.app for questions or privacy requests.
12. Retention
Cookies and Similar Technologies may be session-based or persistent. Session technologies expire when you close your browser or app session. Persistent technologies remain for a defined period unless you delete them sooner or change your settings.
We retain information collected through Cookies and Similar Technologies only for as long as necessary for the purposes described in this Policy, our Privacy Statement, or as required by law. Retention periods may vary by technology and provider.
13. Changes to this Cookie Policy
We may update this Cookie Policy from time to time, for example when we add new features, introduce new providers, change our use of AI-supported features, or update our legal obligations. The updated version will be posted in the app and/or on our website with a new “Last updated” date.
14. Contact
For questions about this Cookie Policy or our use of Cookies and Similar Technologies, contact:
Excellent Me App VOF
Laan van Vredenoord 33
2289 DA Rijswijk
The Netherlands
Email: info@excellentme.app